"Your Workshop on our market positioning shaped how we should think about it, and got us on the way to efficiently address the challenge we had."
– Industrial Company

”Your Brand Culture Workshop clarified in a short two-day session how we need to frame our internal behavior vs. and aligned with our external promises.
Thank you." – Healthcare Company

"The Brand Architecture Sprint was a 9-day delight: clear, to the point ... taught us how to link our going to market to our Brand and how to shape the components of our proposition"
– Tech Company

"I didn't think that Brand Positioning could be 'sprinted'. Well, I was wrong: the 'one week +' was demanding and inspirational, and when we then took its finalization for ourselves we knew what were doing (and thank you for standing alongside us as a counselor!)
–Transportation Company

"Much enjoyed the Course, it’ll make me a better practitioner as it expands how I’m approaching Branding and its key parts, plus I’m much better at using AI to my advantage”
– Professional Practitioner, USA

“In depth and advanced lessons on Branding  … the Course elevated my approach to Brand Fundamentals, how to think and then do things’”
– Professional Practitioner, USA

“My team and I loved the course … as you say, it is about a way of thinking about it, not formulas and templates. It’ll make us better at our jobs, and at interacting with our external agencies”
– Company, USA

“Uno de los cursos más singulares y originales que he tomado relacionado con marca y branding. Q despliega un importante conocimiento bien sistematizado, resultado de experiencias reales bajo entornos demandantes. Recomiendo el curso a todos aquellos capaces de ver más allá de templates y soluciones pre hechas.” // “One of the most informed and original courses I've taken related to branding and all other brand matters. Q unfolds an extraordinary and perfectly systematized knowledge, result of real-life experiences and the collaboration with top level companies and their brands. I recommend this course for answers that go beyond pre-made solutions, templates and common flashy jargon in the field.”
– Professional Practitioner / Agency, MEXICO

“This course deserve to be widely known: it’s a tool of thinking and a source for nurturing originality.”
– Professional Practitioner

“Applying it intelligently: this is the key word for me, because it means the people taking this course will eventually do. And I love that you don't talk down to participants, you talk up to them; it’s a sign of respect to the people investing in this.”
- Agency, LEBANON

“Q has played a major part in the Company’s growth, and I thank him for his conscientiousness and tireless efforts.”
— Interbrand – CEO

I worked with Q in bringing his company into the Interbrand fold. We then worked together on birthing a new practice around Internal Brand Alignment. Q was instrumental in helping to establish the pillars that brought this practice area great success. His leadership on Xerox was vital to this client’s tenure with the firm.
— Interbrand NY – COO

There is a bunch of attributes that make Q a great communicator and consultant but one stands out. In an industry where so many like the sound of their own voice, Q listens. That makes him thoughtful, accurate and highly relevant. He is also a great mentor to those up and coming in the industry. I enjoyed my interactions with Q and appreciated his point of view.
—Interbrand – Group Chief Communications Officer

A creative natural who lives and breathes brand, Q is that artful combination of passionate creativity
— Interbrand NY – COOand grounded strategic sense. Great with clients and able to inspire teams to perform, Q has wonderful talents for solving brand and business problems in a stylish and elegant way.
— Interbrand – Group Chief Financial Officer

Q is to branding what the other Q (the one in James Bond) is to efficiency builiding. Except he is cheaper, smarter, faster and alive.
— Interbrand Paris – President

Q is one of a very small number of real experts in the world of brands and branding today. His passion for brands is matched only by his creativity and strategic insight. He is a genuine pleasure to work with, both charming and intellectually stimulating. I highly recommend him to anyone looking for the right answers to their brand challenge.
—InterbrandHealth – CEO

Q has a high level of professionalism and dedication, and a strong analytical mind which helps to bring clarity to complex identity and communications issues. In addition, his amiable personality allows him to develop a good rapport with clients.
— Diefenback Elkins (>FutureBrand) – Partners and co-Founder

Q always brings a fresh and provocative way of thinking about a branding challenge. He carefully deconstructs the problem and always finds the proper twist to come up with a solid and unexpected solution. He is also one of the most passionate people I know in the branding world.
— Interbrand – Senior Director, Strategy

It’s hard to find someone who can combine passion, savvy, and creative thinking in such an actionable and applicable way than Q. Whether it’s a right brain or left brain issue, external brand strategy or internal brand culture, Q seems to have done it before and always architect a new strategy and program to make it better…every time and without fail. Q is a true professional, a pool of knowledge, and a smart investment.
— InterbrandHealth – Senior Director, Strategy

I once thought I knew a thing or two about branding—and then I met Q. He is the ultimate brand strategist, powered by years of hard-won experience, a rare sort of intellectual curiosity, a thoughtful approach to problem solving, and a dominant creative gene that shows in everything he does. But Q is also so much more than a world-class strategist: to clients he is the kind of partner that nudges them toward greatness and reminds them why they hired a consultant in the first place; to colleagues (including yours truly) he is a patient and generous mentor; and to just about everyone who crosses his path he is a true friend.
— Interbrand – Senior Director, Verbal Identity

Q combines both his intellect and passion for branding. He is comfortable communicating on both a creative and strategic basis with a conviction and expertise born from his years of experience. Working with Q while at Interbrand, he offered support and guidance in the development of engagement programs and brand strategies. Any company would be fortunate to have Q on their team.
— Interbrand – Senior Director, Internal Brand Culture

I had the pleasure of working with Q on the re-branding of Wyndham Worldwide. Q’s talents and skill set range from brand strategist to creative solution visionary. His intellectual curiosity is as refreshing as his depth and breadth of experience is impressive. He is able to lead teams through complex assignments through his natural charisma and results orientation.
— Interbrand – Senior Director, Client Services

I’d highly recommend Q for any position that requires strong leadership, clear vision, and immensely strategic thinking and execution. Q is the consummate brand strategist: well-rounded in the many industries he’s served, diverse in the scale of projects he’s led, and multi-dimensional in the success he’s brought others.
— Interbrand – Director, Strategy

In an industry where you often surrounded by a sea of sameness, Q always brings a new and different perspective to the table. He is by far one of the most creative and strategic people I’ve ever worked with. I learned from Q how to listen, how to lead, and the value of thinking differently. I hope our paths cross again, and I am sure they will.
—Interbrand – Director, Strategy

Beyond being a brilliant and clarity-oriented brand strategist, Q is a fantastic people manager, committed to the growth and development of his team. Together, these make him a one-of-a-kind professional in the branding industry.
—Interbrand – Director, Strategy

Very few people spur my intellectual expansion and curiosity. By far, Q is one of the most brilliant thinkers I know. He has a way of deconstructing the most complex scenarios into something simple and digestible. He is relentless in precision of thought and rationale. And, he demonstrates an approachable, generous and authentic personality. I regard Q to be a thought leader, a mentor and a friend. It goes without saying that I would highly recommend him.
— Interbrand – Director, Internal Brand Culture

I had the pleasure of working with Q during my time at Interbrand. He is a strategic thinker, passionate about brand, who consistently delivers innovative solutions to complex business challenges. Partnering with clients to ensure strategies are actionable, Q is a true asset. I’ve learned a lot working alongside him and highly recommend Q as a leader, colleague and partner.
— Interbrand – Director, Client Services

Q is one of the most dedicated, articulate and knowledgeable brand identity consultants. He is very hard working, business-minded and kind. He knows how to bring a team together. I have long regarded Q as a mentor throughout my career.
— MARQ – Senior Designer

Q is a true brand guru, able to link the rational and the creative without a thought. And such fun to work with – an acute mind and a terrific sense of humor. Highly entrepreneurial, extremely charming and a real expert on brand strategy and architecture.
— Ogilvy & Mather President – President, Global Brand Consulting

I have had the privilege of working with Q Malandrino for over a decade in a variety of client situations. He is without doubt the finest brand strategist I’ve encountered anywhere. Bright, passionate, very smart, always focused on his clients, and gets the larger business context in which a brand must live. I consider him a personal friend, a colleague, and a friend of our firm. I strongly recommend him to any organization seeking to take their brand performance to the next level.
— Lodestar Advisory Partners – CEO

“If a good consultant is someone who can do for a company what it could never do for itself, then you are ‘it’. You learned more about us than we thought possible, and gave us a definition that fits us like a glove – one we’d never had reached ourselves.”
— Aladdin Knowledge Systems – President

“The Brand Positioning work was carried out in a thorough manner … gave us a solid foundation on which to build. Based on it, we asked them to assist in other projects.”
— Amersham Biosciences – Senior Brand Manager

“well done – totally enjoyable experience; impressed at the speed and quality”
— Apple Computer – Chairman of the Board

“gifted in working within the limits of a corporate structure”
—AT&T – Senior Brand Manager

“instrumental in creating the identity program; never missed a detail”
— Boston Market – VP, Marketing

“success due to professionalism and ability to work with a complex organization”
— Compaq – Senior Director, Global Brand Management

“Thank you for the sound advice and marketing sensibility; yours were good solutions, and they put many issues and challenges in perspective.”

“detail-oriented, always anticipated problems”
—Ernst & Young – Director, Marketing

“… a meaningful Positioning, as the basis for a common vision and an efficient action plan … sensitivity and subtlety needed came from your diverse cultural backgrounds … impressed by your professionalism, enthusiastic about your positive energy.”
— France Telecom’s Voila’ – Director, Business Development

“… worked with him for the past few years on reengineering our brand strategy, architecture and identity … bright, creative, personable, effective and responsive. I highly recommend him.”
— Georgia-Pacific – Senior Director, — Duracell – Senior VP Global Brand ManagementCorporate Marketing

Q and I had the opportunity to work together over two years on the rebranding of Intel. I couldn’t have asked for a better or more insightful strategic partner. Q is a creative thinker who knows how to ground his ideas in business realities. And, even more importantly, how to take those ideas and make them actionable – a quality that is rare in the world of consultants. The breadth of experience, brand expertise and cross-industry knowledge that Q brought to the table helped me look at the landscape in new ways and pushed me to step up my own game. I feel privileged to have worked side-by-side with him and proud of what we achieved together.
— Intel – Senior Director, Marketing

Your branding and marketing insights, combined with your outstanding understanding of the executive mindset and the tangled corporate politics they live in make you an incredibly valuable advisor/coach/consigliere. Never mind your incredible work ethic! I was always amazed how you could leave a meeting and in a very brief time come back with a stunning presentation.
—Intel – Senior Director, Brand Communications

“… in the segmentation and disciplining of our five corporate-level brands I worked very closely with Mr. Malandrino and his team … great deal of integrity and a commitment to deliver a quality, cost-efficient product … talented and responsible.”
— Johnson & Johnson – Director, Corporate Communications

Q is smart, strategic and a pleasure to work with. His vast experience allows for spot-on strategic guidance. He takes the time to understand client needs to better inform his recommendations. He’s a true strategic partner and I very much enjoyed working with him on various branding projects during my time at Merck.
— Merck – Senior Director, Marketing

“… truly expert on Brand Positioning … high energy, consistently dedicated and committed to completion, on time and budget; a pleasure doing business with; I highly recommend him”.”
— Nabi Biopharma – Chairman, President and CEO

“As we prepared for acquisition by a private equity group, the expertise of Q and his team helped us reestablish, strengthen and modernize the Nalco brand. It was intense, successful work involving every region of the world and an understanding of dozens of B-to-B markets. You helped us create a new company … strong Brand Positioning and a great Brand Architecture, as how we went to market did not express our problem-solving expertise. You built a way to identify when, where, what, why and how to brand, a decision-making path, a naming process, and a presentation to ensure internal buy-in. This work has a clear and concrete business benefit. Q’s creativity, depth of brand management expertise and ability to work constructively at every level of the company ensured the successful revamping and modernization.”
—Nalco Suez – Vice President, Marketing

“terrific guidance and leadership; we learned so much from you”
— PennWell Publishing – Director, HR

Q is a master in the branding space, where it’s going, and how it applies to any business. He brings a creative and fresh approach to each project. I have had the pleasure to work with Q on several strategic “marquee” brand initiatives from 2005 – 2010. The historical IBM and Apple Computer start up venture, Taligent and the global unification brand strategy between the PGA of America, PGA of Great Britain and Ireland and the European Tour for the international golf event, The Ryder Cup. Q is a consummate professional…very talented, with high integrity and a pragmatic approach to solving branding issues. On top of that, his personality makes him fun to work with.
— PGA of America – Director, Marketing

“exceptional ability to understand the issues and make thoughtful recommendations”
— Prudential F&R – Chairman of the Board

We built great brands with Q – creative, memorable work that positively impacted our business. Q steered us through the brand development process with delightfully creative input and assuring guidance on the regulations. I look forward to our next project together.
—Quintiles – Chief Marketing Officer

“challenging project; without you we would have had a difficult time”
—Ryland Group – Vice President, Marketing

“in the 5 years you’ve worked with us . . . reliable, resourceful, honest”
—Time Warner – Director of Operations

“… very impressed with their insight and professionalism … great understanding of our business despite its complexities, clearly described our corporate soul and offered us a clear definition of how to talk about us in a way that will influence all audiences, from customers to investors … and by the way … projects with you are always a great way to end the week.”
— Universal Access – Senior Vice President of Marketing

“… created our brand in 90 days from strategy to name to identity in a professional, expert, accurate way. A pleasure to work with; I’d highly recommend him.”
— Vicuron Pharma – President & COO