Hello.

my name is Q
Q. Malandrino

Hello - and thank you for reviewing our website.

My name is Quirino (but Americans can’t pronounce names and so they gave me the ‘Q’ nickname), I’ve been a Brand and Identity consultant for all of my long life. I’m Italian, from Rome, lived and operated in New York, and spent three years in Paris serving clients across Europe.

Over the past 40 years I’ve been a freelancer, an employee, an executive in global firms, and had two brand consulting firms of my own which were both incorporated into Interbrand, fifteen years apart, where I was first Executive Director of Strategy in North America and then in Europe working across the firm’s eleven offices in seven countries. Once back in New York, I became Global Head of Brand Strategy at Edelman Delta, the corporate branding unit of Edelman Global. And over the years I’ve also collaborated with Landor, FutureBrand, Enterprise IG, and McCann. In short, I’ve experienced and operated in every part and aspect of the Brand Consulting business.

As to client experiences, I’ve served companies in virtually all industries and of all sizes (including a third of the Fortune 100). I’ve strongly contributed to the transition from Corporate Identity to Corporate Branding in the mid-1990s, and I’ve continually created, applied, and refined methods and approaches in most aspects of the Branding discipline, from overall client acquisition and management to Positioning and Architecture to Culture and Visual and Verbal Identity– as a hands-on practitioner in addition to as a guiding and supervising executive.

At Masterbranded, in its various serving methods and venues, we share decades of experience in assist organizations in their brand-related needs and endeavors. Our chosen focus are the Brand Fundamentals, which are indispensable for enhanced business operations as well as to operate optimally in the age of AI. Without deeply meaningful fundamentals, Brand will forcibly be just an endless parade of shiny objects – and highly sustained (and expensive) marketing + communications investments are needed to ever-renew that sheen; and AI exacerbates this trend.

Thank you for reviewing our services. Come and get Masterbranded!

Q

Visit my LinkedIn profile to see what I post and browse through my articles about many different brand-related topics – from my Ryder Cup work to my Superbowl Commercials reviews. You will find them under Activity.

And send me a connection invite if you’d like!

Or email me directly at q@masterbranded.com 

Clients

Client lists are not always reliable competency references, as while one may have worked for them the exact involvement is often unclear. In this list we included only clients directly served by our team.

Accenture
Advo
Aladdin Technologies
American Ballet Theatre
Amersham Biosciences
Aplia
Associated Black Charities
Apple
AT&T
AT&T Voicespan
Banco Serfin
Bank of Montreal
Baptist Health Systems
BellSouth
Bisquit Cognac
Blodgett/Butterworth
BlueLinx
Boston Market
Brookhaven Labs
BT (Concert)
Caliber
Canon
CCC
Chemical Bank
Chevron
Cigna
Cisco
Citizens
Clicquot
CMGI
Coca-Cola
Colt
Compaq
Concert
Control Data
Cordis
Covance
Cuisine Solutions
DePuy Synthes
Digiplex
Disney
Dixie
Dolby
DSM
Doral Hotels
Duracell
Einstein Brothers
EMC
Encadria
Equitable Bank
Ernst & Young
Europ Assistance
Expedine
Family Education
Fendi
FibriSeal
FiveLeaf
Fireworks
Kenan-Flagler
Kobrand
Kodak
Lexmark
Lilly
Marathon
Mayflower
Maxwell
Mazars
Mazda / Amati
MCI
McNeil
Merck
Merrill Lynch
Mitsui
Motorola / DigitalDNA
MS Society
Myriad
Mtel
Nabi
Nalco (Suez Group)
NEC (Eulix)
NX Communications
Onetco
Ortho Biotech
Paloma Picasso
Papermate
Parrish Art Museum
PGA (America and UK)
Pennant
Pennwell
Perroni & Associati
Philips
Plaza Hotel
Polo Grand Prix
Primestar
PTS Diagnostics
Quintiles
Randstad
Red Cross
Roche
Roche Diagnostics
Rogers
Ryder Cup
Ryland
Saudia Airlines
Scios Nova
Shell
Signify
Simmons
Starscape
Taligent
Talisma
Telcordia
Telefonica
Textron
Thomson Reuters
Time Inc.
Trimble
Unilever
Universal Access
UNIX Labs
Verizon
Veuve Clicquot
Vicuron
Vie de France
Vista Technologies
Whitman Institute
Wyeth
Wyndham Hotels
Xerox
XO Communications
Ziff-Davis (TechTV)
Zurn Elkay

What
They Say

What they think and say speaks of our …

  • professional competence, made of an intimate knowledge of and experience in the subject matters

  • problem-solving track record

  • ability to relate, advise, and teach