Will the course be updated?

Yes, and Alumni will have access to periodic updates.

Will the course be expanded?

We are planning expansions for 2026 into different brand-related contents, and such sessions will be run by expert professionals in each given area. We welcome suggestions from you all about topics of interest.

And after the course?

You’ll become part of a like-minded group of Alumni, and a dedicated Masterbranded Alumni Network page on LinkedIn will be the interaction point.

Can I use what I learn in and for any client situation?

The content of the Course has been used to create brand foundations for global organizations as well as for smaller organizations, and as the methods shown have been created flexible they can be adjusted to any client’s size, characteristics, industry, context, and objectives. And while this is a Corporate Branding course and does not cover the specifics of Product Branding, the philosophical tenets and the fundamental components are the same and applicable to both – but we will clearly examine the differences.

How is this course different from others?

We see six main points of difference:

• They tend to be generalized. Brand-related courses tend to be generically called ‘Brand Strategy’, but the term can mean many different things – indeed, professionals in many disciplines can claim to be doing ‘brand strategy’; as such, they give a holistic overview of everything. But as breadth denies topical depth, we question the practical value for each individual: your work purview is within competency (a heart surgeon knows the basics of but does not practice orthopedics, and the same with a divorce attorney vs. a corporate lawyer) and talent (not every accountant can be a CFO, or a goalkeeper a good midfielder).
  We focus, and offer specificity – not a brushcoat bit of everything.

• They are based on a perspective. The course’s perspective is inevitably colored by the teachers’ own expertise and by how they think: MBA-types see Branding through a leftbrain business lens and creatives through a rightbrain expressional lens.
  We are brand-foundational, and background- and -applications agnostic.

• They are about ‘simplicity’. Almost invariably they are oriented toward “make branding simple” and are populated with ”four things to boost …”, “six worksheets that will …” and the like, attempting to make complex matters ‘simple’. But Brand and Branding are not simple matters, and cannot be made simple. And the framing often includes “you are a busy professional and don’t have time and so this course …”; we don't agree, as augmenting knowledge can never be shortchanged.
  We are Professional Grade. We review Branding in all its glorious complexity, in an organized way. It’s up to you then to ‘simplify’ it for your clients and their challenges.

• They are about framing. They tend to focus on ‘what needs to be done’ and offer little in terms of how to actually do it: sure, the basis of Brand may very well be a Why-Who-What-How-etc framework, but once you have filled those blanks …. how exactly do you extract a Positioning from it? or a considered Brand Architecture?
  Framing is an important start, and it better be as good as it can be, but then you have to actually do the work and come up with the solution.

• They offer formulas and inside-out standardized models. They have plenty of graphic charts of the kind of … Market Realities plus Corporate Strengths divided by Trends minus Competition times Corporate Goals = BRAND. Or … Why, What, How circles intersecting in the middle, and that middle is labeled ‘BRAND’. But then they don't offer how to do that "BRAND". And as importantly, they seem to ignore that every client is different and so a given model cannot be universally and consistently applied: even between two companies in the very same industry the approach to Brand may need to be radically different.
  We’ll share how to think about and do it, with an outside-in perspective way that make how you work bespoke to what a client needs.