What kind of CONSULTING services do you offer?

While the world and the world of business is changing, there are times when a traditional complete Branding and Identity Program is necessary, with all the activities pertinent to such process – and we can offer them in its entirety. In addition, we are adding AI-readiness for Brands to our services, and will introduce an integrated service module early in 2026.

What are your WORKSHOPS and SPRINTS?

As the world evolves and business requires more modern and flexible approaches, we created two targeted and personalized assessments & resolutions of precisely identified challenges or opportunities – and do so quickly and relatively inexpensively:

Workshops are joint effort with the client / client’s team: duration is flexible, but is typically within one week.

Sprints are typically nine-day concentrated efforts: a weekend, the following five weekdays, and the weekend after - involving the client at critical points and for critical matters.

What are the ONLINE COURSE parameters?

As you know, the Course is made of ten Sessions, each with six modules. The approaches in the Course have been used to create brand foundations for global organizations as well as for smaller organizations: they have been created flexible and can appropriately adjust them to any client’s size, characteristics, industry, context, and objectives - as we always say, the Course is about ways of thinking far more than universal formulas.

A few notes:

- the Course is certified as Continuing Education by The CPD Certification Services, a highly respected British organization. See it at https://www.cpduk.co.uk/;

- while we do keep our strong focus on Brand Fundamentals, we’ll expand Session 1 to include a stronger set of business-related foundations;

- we are planning expansions for 2026 to include: a Session 1 to include more business-based foundations, Brand Naming, and a module on AI-readiness for Brands; and

- after the Course, you’ll become part of a like-minded group of Alumni, and a dedicated Masterbranded Alumni Network hub will be the interaction point; and Alumni will always have access to updates as they become available.

How is this Course different from others?

We see six main points of difference:

• They tend to be generalized – they’re called ‘Brand Strategy’ and give a holistic overview of everything; but breadth denies topical depth. We offer hands-on specificity, not a brushcoat bit of everything.

• They are based on a perspective – they are colored by the teachers’ own expertise: MBA-types see Branding through a leftbrain business lens and creatives through a rightbrain expressional lens.
  We are brand-foundational, and background- and application-agnostic.

• They are about ‘simplicity’ – they may say “you are a busy professional and don’t have time and so this course …”, and the perspective tends to be “make branding simple” with ”here are four things to boost …” and “six worksheets that will …”. We disagree: Brand and Branding are not simple matters, cannot be made simple, and augmenting knowledge should never be shortchanged. We are Professional Grade: we review Branding in all its glorious complexity, in an organized way – then, it’s up to you to ‘simplify’ it for clients and their challenges.

• They are about framing – they tend to focus on ‘what needs to be done’ and offer little in terms of how to actually do it: sure, the basis of Brand may very well be a Why-Who-What-How-etc framework, but once you have filled those blanks …. how exactly do you extract a Positioning from it? or a considered Brand Architecture? Framing is an important start, and it better be as good as it can be, but then you actually need have to do the work and come up with the solution.

• They offer formulas and inside-out standardized models – they may have charts like … Market Realities plus Corporate Strengths divided by Trends minus Competition times Corporate Goals = BRAND. Or … Why, What, How circles intersecting in the middle, and that middle is labeled ‘BRAND’ - but then how do you actually craft that "BRAND"?. And as importantly, they seem to ignore that every client is different and so a given model cannot be universally and consistently applied. We’ll share how to think about and then do it, with an outside-in perspective that makes how you work bespoke to what a client needs.

• They offer some real-life examples, and lots of examples that exists out there in the public domain. We do have examples and case histories, and more of it; and as most of what we show is our own global work, we can share the details and inner workings - it’ll feel like you have done that work yourself. And you can use those graphics and formats to enrich your own work.