Will the course be updated?

Yes. Alumni will have access to periodic updates.

Will the course be expanded?

We are planning expansions for 2026 into different brand-related contents, and such sessions will be run by expert professionals in each given area. As per now:

• while we do intend to keep our strong focus on Brand Fundamentals, you’ve asked for a stronger set of business-related foundations; as such, we will strengthen Session 1; and

• we plan to add a Session on Brand Naming, both corporate as well as product.

And after the course?

You’ll become part of a like-minded group of Alumni, and a dedicated Masterbranded Alumni Network hub will be the interaction point.

Can I use what I learn in and for any client situation?

The content of the Course has been used to create brand foundations for global organizations as well as for smaller organizations, and the methods shown have been created flexible so  that they can be adjusted to any client’s size, characteristics, industry, context, and objectives.

How is this course different from others?

We see six main points of difference:

• They tend to be generalized. Brand-related courses tend to be generically called ‘Brand Strategy’, and give a holistic overview of everything. But as breadth denies topical depth, we question the practical value as t relates to actually doing the work of Brand Fundamentals.
  We offer hands-on specificity, not a brushcoat bit of everything.

• They are based on a perspective. The course’s perspective is inevitably colored by the teachers’ own expertise and by how they think: MBA-types see Branding through a leftbrain business lens and creatives through a rightbrain expressional lens.
  We are brand-foundational, and background – and – applications agnostic.

• They are about ‘simplicity’. The framing is usually “you are a busy professional and don’t have time and so this course …”, and the perspective tends to be “make branding simple” with ”here are four things to boost …” and “six worksheets that will …” and the like. We don't see any of that: Brand and Branding are not simple matters, cannot be made simple, and augmenting knowledge can never be shortchanged.
  We are Professional Grade. We review Branding in all its glorious complexity, in an organized way. It’s up to you then to ‘simplify’ it for your clients and their challenges.

• They are about framing. They tend to focus on ‘what needs to be done’ and offer little in terms of how to actually do it: sure, the basis of Brand may very well be a Why-Who-What-How-etc framework, but once you have filled those blanks …. how exactly do you extract a Positioning from it? or a considered Brand Architecture?
  Framing is an important start, and it better be as good as it can be, but then you have to actually do the work and come up with the solution.

• They offer formulas and inside-out standardized models. They have charts like … Market Realities plus Corporate Strengths divided by Trends minus Competition times Corporate Goals = BRAND. Or … Why, What, How circles intersecting in the middle, and that middle is labeled ‘BRAND’ - but then how do you actually craft that "BRAND"?. And as importantly, they seem to ignore that every client is different and so a given model cannot be universally and consistently applied.
  We’ll share how to think about and then do it, with an outside-in perspective that makes how you work bespoke to what a client needs.

• They offer some real-life examples.
  We provide a great amount of case histories and real workproducts, so that you can better understand the subject matter and also use such graphics and formats to enrich your own work.