Who we serve
Corporate Managers
You plan, articulate, and manage Brand. We can help craft meaningful and business-enhancing fundamentals as AI-readable roots, and plan the path to market that Marketing can expand in self-aligning articulations. We can do so as Consulting, or with Sprints, Workshops, and Workgroups. And on a more personalized basis, we offer the B.R.A.N.D. Membership and the Coach-Guide-Advisor approach where we act as a guide to your internal teams: limited cost, enhanced performance, ongoing team upskilling.
Agencies and Practitioners
Our articulations of the Brand Fundamentals will elevate your work, making it richer and more meaningful - which will make you and your work more valuable, which will translate in better business. Overall, we can share approaches and case histories; and more specifically, we can white-label our expertise for you and your clients: it’ll be like you’d internalize our 40+ years of expertise and experiences and make it all yours. Let’s add the illuminating power of meaningful Brand Positioning and the structural vale of Brand Architecture to your sales presentations and your client projects.
Educators
Educators can add ‘Brand’ to Business and Management courses: Brand and its Fundamentals are relevant to many subjects, applicable to different contexts, and a useful understanding to have. Get clarity on how to craft a Positioning, on the difference between Portfolio Management and Brand Architecture, on the relationship between Brand and Culture, on how a Messaging Framework is constructed, and on the shape and depth of a Visual Identity System - and much more.
The Ways
In addition to traditional Consulting, we can serve you in different ways to best fit your needs
assisting internal corporate teams in their everyday brand-related work with our Guide-Coach-Enabler approach
Q and the B.R.A.N.D. Membership
discussion-based Sprints & Workshops
topic-based 3-hour Workgroups
ten-session CPD-accredited online Course
Reach out to discuss how we can serve you.