Who is our approach to Brand for?

It’s for you …

Corporate Managers

Corporate Managers who craft, articulate, and manage 'Brand’ in Marketing, Brand, and Communications Departments: get your Brand AI-ready, create an always-relevant root for Brand to grow from, and create the pathways to the marketplace - so that then Marketing can keep creating compelling and self-aligning articulations of it. And as we said, get an answer to the question “what can my Brand let me do?” - from solving challenges to opening up opportunities.

Agencies and Practitioners

Our articulations of the Brand Fundamentals - Workshops, Sprints, individual Sessions - can elevate your work to be richer and more meaningful, which makes it more valuable, which translates in better business. We share the conceptual perspectives of the Fundamentals together with detailed case histories and examples: they are from Q. Malandrino’s own global work and so he can show the inner workings; it’ll be like you’d internalize his 40+ years of expertise and experiences.

Educators

Educators can add ‘Brand’ to Business and Management courses: Brand is relevant to many subjects, applicable to different contexts, and a useful understanding to have. Get clarity of how to craft a Positioning, on the difference between Portfolio Management and Brand Architecture, on the relationship between Brand and Culture, or on how a Messaging Framework is constructed.

The Path

Make your Brand optimally AI-readable, identify the unique contributions it can make, and establish the three ways it’ll reach the marketplace.

Let’s discuss how we can make it happen for your Brand - reach out.

The Ways

We can deliver The Path and/or its components in five different ways (see details in the FAQs), as it may fits your needs and your organization:

traditional consulting engagements

resolution-oriented nine-day Sprints 

discussion-based Workshops

topic-based 60- to 120-minute Sharing Sessions

learning/instruction via a ten-Session, CPD-accredited online Course

I’d love it if you reach out to discuss how we can serve you.