rebrands: McLaren
I've done about twenty ‘rebrands’ in my career, from global to regional, and I wrote about it a lot – from the piece with Allen Adamson in CEO Magazine to a more workmanlike sequel coming soon. In this series, I’ll examine the given example based on different perspectives:
- Strategy/Announcement/Launch (based on what I can see that was made public)
- Business
- Brand
- Identity
- Wo/Man-in-the-street.
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