Workgroups

Join me for a set of presentations and discussions of a given Brand Fundamental.

WHAT TO EXPECT IN A WORKGROUP

The Masterbranded Workgroups are deep-dives in each of the Brand Fundamentals: they will be framed, articulated, and supported by detailed case histories (many of them our own work, so that we can show the inner workings); in addition, we'll offer an opinion about how AI can help. This way, you can apply those perspectives and solutions to what a given client may need. (as such, no, you won't get generalized ready-made 'templates' or 'worksheets').

The details:

  • Live Zoom sessions run by Q. Malandrino

  • 2.5 to 3 hours

  • 9:15am EST start

  • 8 participants max

  • Q&A throughout, ending with a group-wide conversation

  • The introductory fee is $180 per person
    – The fee includes a subsequent 30-minute one-to-one zoom meeting

MARCH WORKGROUPS

Brand Architecture Workgroup
$180.00

9am EST, select from March 3, 10, 17, 24
How an organization goes to market, based on how and what they buy - not on what we make or do. We’ll review Brand Architecture vs Portfolio Management, the myth of Branded House and House of Brands, the depth and breadth to be considered, its scope beyond entities and products but including all other assets, and why each solution is different from any other. And all supported by examples and case histories, many of which our own work so that we can show the inner workings.

Brand Platform Workgroup
$180.00

9am EST, select from March 6, 13, 20, 27
From purpose and promise to all other needed componentry (regardless of how one may call the ‘labels’), the Brand Platform acts as a directional beam of light within which the organization’s actions, behaviors, words, and looks should reside. Or as it’s popularly talked about nowadays, the tenets that will make Brand into an operating system for the organization.