Workgroups
Join me for a set of presentations and discussions of a given Brand Fundamental.
WHAT TO EXPECT IN A WORKGROUP
The Masterbranded Workgroups are deep-dives in each of the Brand Fundamentals: they will be framed, articulated, and supported by detailed case histories (many of them our own work, so that we can show the inner workings); in addition, we'll offer an opinion about how AI can help. This way, you can apply those perspectives and solutions to what a given client may need. (as such, no, you won't get generalized ready-made 'templates' or 'worksheets').
The details:
Live Zoom sessions run by Q. Malandrino
2.5 to 3 hours
9:15am EST start
8 participants max
Q&A throughout, ending with a group-wide conversation
The introductory fee is $180 per person
– The fee includes a subsequent 30-minute one-to-one zoom meeting
MARCH WORKGROUPS
9am EST, select from March 3, 10, 17, 24
Vs Portfolio Management, go to market stance, the myth of Branded House and House of Brands, depth and breadth to be considered, scope beyond entities and products, and ... why each solution is different from any other. And numerous case histories where we show the detailed inner workings, as it is our own work for global companies.
9am EST, select from March 6, 13, 20, 27
The core of a Brand, from 'positioning' to other needed componentry, and ... why each case history is fairly similar in nature to any other