Workgroups
live 2-to-3 hours Zoom sessions on given Brand Fundamentals, with max 8 participants
WHAT TO EXPECT IN A WORKGROUP
Deep-dives in any one of the ten Brand Fundamentals. Each has been framed and articulated articulated, and supported by detailed case histories (many of them our own work, so that we can show the inner workings); in addition, we'll offer an opinion about how AI can help in different aspect of that topic.
This way, you can apply those perspectives and solutions to what a given client may need. (and no, you won't get generalized ready-made 'templates' or 'worksheets').
The details:
live Zoom sessions run by Q. Malandrino
2 to 3 hours each
9:15am EST start (typically)
8 participants max
Q&A throughout, ending with a group-wide conversation
the introductory fee is $180 per person
– The fee includes a follow-up 30-minute one-to-one zoom meeting
MARCH WORKGROUPS
How an organization goes to market, based on how and what they buy - not on what we make or do. We’ll review Portfolio Management (which is not the focus of the session) vs Brand Architecture, the generalized myth of Branded House and/vs House of Brands, the depth and breadth to be considered, its scope beyond entities and products but including all other assets, and why each solution is different from any other. And all supported by examples and case histories, many of which our own work so that we can show the inner workings.
From Purpose and Promise to all other needed componentry (regardless of how one may call the ‘labels’), the Brand Platform acts as a directional beam of light within which the organization’s actions, behaviors, words, and looks should reside. Or as it’s popularly talked about nowadays, the tenets that will make Brand into an operating system for the organization.