The first of (hopefully) many Man vs Machine posts - if I find the time.

I’m in posters now, in Guadalajara.

Offering this as part of my ongoing commitment to the health of the Branding Profession.

as seen around the World Cup, with keen eyes

How Football informs Life & Business - and vice versa.

My Wimbledon 2026 highlights

From the depth of my experience, a post to be treasured.

Taking the Mark Ritson - Byron Sharp session at Cannes as basis to illustrate a few points. The article would/could have been much longer, but ... < the soup is getting cold > (my favored Leonardo's reference - look it up).

Guide-Coach-Enabler: that’s what I can be to your corporate team, on a daily basis. Things get done and people get upskilled, all at a minimal cost.

This is Chapter 19 of my professional ‘memoirs’ in the Branding industry, and it focuses on the year 1996 when the professional discipline transitioned from Corporate Identity to Corporate Branding. Interesting read, if I can say so myself, and required reading for the new generation of today’s practitioners who keeps shouting “Brand is not a Logo” like it’s a new revelation ;)