Guide, Coach, and Enabler - that’s what I can be to your corporate team, on a daily basis. Things get done and people get upskilled, all at a minimal cost.

This is Chapter 19 of my professional ‘memoirs’ in the Branding industry, and it focuses on the year 1996 when the professional discipline transitioned from Corporate Identity to Corporate Branding. Interesting read, if I can say so myself, and required reading for the new generation of today’s practitioners who keeps shouting “Brand is not a Logo” like it’s a new revelation ;)

Let’s follow the Master Art, shall we? Unless there’s a reason, and there’s no reason here.

(not a political perspective - just graphics)