The Workshops.


Get the problem on its
way to resolution.
Quickly.
And (relatively) inexpensively.

Why did we create the Workshops?

Brand and the process of Branding are complex matters with multiple moving parts, and the Course addresses them all in its ten Sessions:

As we’ve received inquiries about and requests for deep-dives and direct problem-resolution, we have created dedicated Workshops.

We have created eight Workshops, each focused on a topic but including the necessary context. Each Workshop will be preceded by a learning (typically one day) about your specific objectives, which will allow us to prepare the Workshop’s content as most targeted to the challenge you face or the need you aim to address.

The 8 workshops:

What the Workshops cover and how they cover it

re: Session 2
Phase 1 Planning Workshop

  • 1 Day prep.

  • 1 Day workshop with you and/or team.

Note: this Workshop will include a brief review of
Session 1.

re: Session 3
Brand Platform Workshop

  • 1 Day prep.

  • 2 Day workshop with you and/or team; discussions will take place, and exercises can be organized.

Note: this Workshop will include a brief review of Sessions 1 and 2.

re: Session 4
Brand Architecture Workshop

  • 1 or 2 Day prep.

  • 2 Day workshop with you and/or team; discussions will take place, and exercises can be organized.

Note: this Workshop will include a brief review of Session 1, 2 and 3. (see example here below)

re: Session 6
Behaviors > Culture Workshop

  • 1 Day prep.

  • 1 Day workshop with you and/or team.

Note: this Workshop will include a brief review of Sessions 1, 3, and 5.

re: Session 7
Messaging Workshop

  • 1 Day prep.

  • 1 Day workshop with you and/or team.

Note: this Workshop will include a brief review of Sessions 1, 3, and 5.

re: Session 8
Visual Identity Workshop

  • 1 Day prep.

  • 1 Day workshop with you and/or team.

Note: this Workshop will include a brief review of Sessions 1, 3, and 5.

re: Session 9
Command & Control Workshop

  • 1 Day prep.

  • 1 Day workshop with you and/or team.

Note: this Workshop will include a brief review of Sessions 1, 3, and 5.

re: Session 10
Winning Workshop

  • 1 Day prep.

  • 1 Day workshop with you and/or team.

Note: this Workshop will include brief reviews of other Sessions as appropriate or required.

Of course, after the Workshop we can extend our relationship as you see fit.

Brand Architecture Workshop

  • • one day prep

  • • Day 1: Review Challenges > Desired Outcome > General Framework

  • • Day 2: Articulation > Option Setting

  • • Day 3: Bespoke Framework > Resolution Path.

Sample Workshop

Fees

As the Workshops are completely bespoke, we’ll propose a fee or set of fees after we jointly frame the effort content- time- and depth-wise.